Bold Moves.

Lasting Impact.

Career Highlights

  • Strategic Visioning: Spearheaded the development of 3 to 5 year visionary, north star strategies and maturity model for major social impact investment organization. Aligned strategies to direct significant investments, drive solution and advocacy efforts, and shape programming.

  • Organizational Strategy and Rebrand: Engineered a transformative organizational strategy through a research-driven methodology. Established a fresh value proposition, brand identity, new organizational values, redefining the structural vision, and crafting a 3-year plan for organizational growth and impact.

  • Global DEI strategy: Pioneered a global inclusion strategy, engaging with leaders dispersed worldwide to create an inclusive framework addressing racial, cultural, and ethnic equity. Led extensive research across ten countries, designing country-specific pilot programs and related products to implement the global framework, and developing a DEI maturity model to facilitate comprehensive assessment, monitoring, and measurement.

  • Purpose-driven Employee Engagement Strategy: Orchestrated the development of a robust employee engagement strategy, guiding research on the future of work to inform a new internal purpose-driven employee value proposition and engagement strategy. Led the design and execution of phase 1 pilot activation, including the creation of communication products, a sensitization campaign, and the establishment of feedback mechanisms.

    Clients include: Novartis, Genmab, Sugi, Emerson Collective, CEDA

Giroux Impact | 2021 -present

PRINCIPAL & SOCIAL IMPACT STRATEGIST

  • High-Performing Leadership: Led a high-achieving insights and strategy department of 50+ members across six countries for a prominent education company in Africa and Asia. Led country teams in designing customer insights and engagement strategies that contributed to over 400% growth for the company and the number of schools and markets it worked in.

  • Product Design: Collaborated with diverse product teams using design thinking and lean startup methodologies. Developed prototypes and launched innovative products, significantly enhancing child and parent engagement and providing accessible learning solutions for low-income families during COVID-19 school closures.

  • Strategy Development: Directed global research teams to create customer-centric value propositions, user journeys, and profiles. Enhanced stakeholder positioning and engagement through authentic, tailored strategies.

  • Systems-making: Conceived and implemented the Customer Pulse analytics system, capturing thousands of data points to map, monitor, and optimize stakeholder engagement. Informed strategic decision-making through comprehensive data analysis.

NewGlobe | 2017-2021

GLOBAL DIRECTOR / VICE PRESIDENT

  • Social innovation: Pioneered human-centered design in social innovation projects at a leading education company working in a conflict affected region with a prominent NGO delivering aid and resources to impacted communities.

  • Design Research: Led extensive multi-sited design research, translating insights into tangible prototypes, testing, and iterative development of a learning game solution tailored for children in conflict-affected settings.

  • Customer Engagement: Developed and executed a transformative customer-centric engagement strategy for a major social impact organization in education sector, culminating in an innovative loyalty program and a novel perspective on customer interactions.

  • Corporate Social Impact: Drove strategic corporate social impact initiatives at a leading healthcare company, centering human understanding, and establishing socially impactful corporate programs integrated with core business values.

  • Executive Education: Championed an executive education partnership, imparting critical problem-solving skills to business leaders through the application of anthropological and ethnographic thinking.

  • Strategic Visioning: Worked with large enterprises to chart out 3 to 5- year strategic plans to guide investments and direction. Created inclusive, participatory processes to ensure buy-in and value

    Clients include: Ford, NBC, Pearson / Save the Children, Bridge, Viiv

ReD Associates | 2014-2016

SENIOR CONSULTANT

  • TEI Research Project: Spearheaded the development, launch, and management of the Targeting Energy Infrastructure (TEI) research project, driving innovation in energy risk analysis.

  • Energy Infrastructure Database: Created and analyzed over 10,000 incidents in the Energy Infrastructure Attack Database (EIAD), conducting extensive case studies and fieldwork in multiple countries to assess risks to energy assets.

  • Strategic Partnerships: Formed key research collaborations with prestigious institutions such as the Paul Scherrer Institute, Fund for Peace, US Institute of Peace, and the Swiss Civil Protection Department. Facilitated and led collaborations across different stakeholders to create shared understanding and problem-solving.

  • Industry Advisory: Utilized research insights to provide crucial advice to oil and gas companies, guiding them on how to navigate and mitigate social risks in conflict zones.

  • Societal Resilience Research: Conducted in-depth research on societal resilience, risk management, and critical infrastructure protection, developing a unique model based on complex adaptive systems and convergence theory for crisis monitoring via social media.

  • Foresight and Horizon Scanning: Engaged in large-scale foresight and horizon scanning projects with Swiss government, US Department of Energy, and Singapore government to examine and anticipate future scenarios, global challenges, and societal response.

Center for Security Studies (CSS) / ETH ZURICH, 2007-2014

RESEARCHER / SENIOR RESEARCHER