Bold Moves.

Lasting Impact.

Brightside Collective | 2025 -present

CO-FOUNDER

Career Highlights

  • Launched a nature-forward nonprofit transforming vacant Detroit land into 8 biodiverse, regenerative green spaces within 8 months, including a Pocket Forest and native meadow.

  • Forged cross-sector partnerships with various types of organizations e.g. CPKC, U.S. Fish & Wildlife, and Kintsugi Village, to activate land and resources for community use.

  • Engaged hundreds of Detroiters through activation events and workshops, promoting native planting and environmental stewardship.

  • Produced an international design workshop and publication (Urban Ancestors), catalyzing dialogue on urban landscape transformation.

  • Secured over $60K in combined service revenue and in-kind support in Brightside’s first year, while building governance, fundraising, and operating systems from scratch.

  • Featured in local media as a model for joyful, equitable, and community-led ecological transformation.

  • Strategic Visioning: Developed 3- to 5-year strategic frameworks for large foundations and major social impact organizations, aligning investments to drive programming, offerings, and impact.

  • Organizational Culture and Branding: Led a transformational rebrand and organizational strategy, establishing a new value proposition, brand identity, and organizational values.

  • Employee Experience: Developed an enterprise-wide employee value proposition (EVP) for leading biotech firm, resulting in above-industry benchmark talent acquisition, retention and engagement. Orchestrated a purpose-driven employee engagement strategy, shaping a future-of-work EVP through extensive research, a sensitization campaign, and pilot activations.

  • Program Design: Designed a career acceleration program for a tech talent pipeline at large social impact firm that equips fellows with certifications, industry mentors, and rotational placements in social impact tech.

  • Inclusion and Belonging Strategy and Tools: Developed tools to support employee resource groups for multinational company, enabling them to deliver greater business impact. Designed global inclusion framework for large pharmaceutical company, across 10+ countries, launching pilot programs and a maturity model for assessment and impact measurement.

    Clients include: Novartis, Genmab, Sugi, Coleridge, Emerson Collective, CEDA

Giroux Impact | 2021 -present

PRINCIPAL & SOCIAL IMPACT STRATEGIST

  • High-Performing Leadership: Led a high-achieving insights and strategy department of 50+ members across six countries for a prominent education company in Africa and Asia. Led country teams in designing customer insights and engagement strategies that contributed to over 400% growth for the company and the number of schools and markets it worked in.

  • Product Design: Collaborated with diverse product teams using design thinking and lean startup methodologies. Developed prototypes and launched innovative products, significantly enhancing child and parent engagement and providing accessible learning solutions for low-income families during COVID-19 school closures.

  • Strategy Development: Directed global research teams to create customer-centric value propositions, user journeys, and profiles. Enhanced stakeholder positioning and engagement through authentic, tailored strategies.

  • Systems-making: Conceived and implemented the Customer Pulse analytics system, capturing thousands of data points to map, monitor, and optimize stakeholder engagement. Informed strategic decision-making through comprehensive data analysis.

NewGlobe | 2017-2021

GLOBAL DIRECTOR / VICE PRESIDENT

  • Social innovation: Pioneered human-centered design in social innovation projects at a leading education company working in a conflict affected region with a prominent NGO delivering aid and resources to impacted communities.

  • Design Research: Led extensive multi-sited design research, translating insights into tangible prototypes, testing, and iterative development of a learning game solution tailored for children in conflict-affected settings.

  • Customer Engagement: Developed and executed a transformative customer-centric engagement strategy for a major social impact organization in education sector, culminating in an innovative loyalty program and a novel perspective on customer interactions.

  • Corporate Social Impact: Drove strategic corporate social impact initiatives at a leading healthcare company, centering human understanding, and establishing socially impactful corporate programs integrated with core business values.

  • Executive Education: Championed an executive education partnership, imparting critical problem-solving skills to business leaders through the application of anthropological and ethnographic thinking.

  • Strategic Visioning: Worked with large enterprises to chart out 3 to 5- year strategic plans to guide investments and direction. Created inclusive, participatory processes to ensure buy-in and value

    Clients include: Ford, NBC, Pearson / Save the Children, Bridge, Viiv

ReD Associates | 2014-2016

SENIOR CONSULTANT

  • TEI Research Project: Spearheaded the development, launch, and management of the Targeting Energy Infrastructure (TEI) research project, driving innovation in energy risk analysis.

  • Energy Infrastructure Database: Created and analyzed over 10,000 incidents in the Energy Infrastructure Attack Database (EIAD), conducting extensive case studies and fieldwork in multiple countries to assess risks to energy assets.

  • Strategic Partnerships: Formed key research collaborations with prestigious institutions such as the Paul Scherrer Institute, Fund for Peace, US Institute of Peace, and the Swiss Civil Protection Department. Facilitated and led collaborations across different stakeholders to create shared understanding and problem-solving.

  • Industry Advisory: Utilized research insights to provide crucial advice to oil and gas companies, guiding them on how to navigate and mitigate social risks in conflict zones.

  • Societal Resilience Research: Conducted in-depth research on societal resilience, risk management, and critical infrastructure protection, developing a unique model based on complex adaptive systems and convergence theory for crisis monitoring via social media.

  • Foresight and Horizon Scanning: Engaged in large-scale foresight and horizon scanning projects with Swiss government, US Department of Energy, and Singapore government to examine and anticipate future scenarios, global challenges, and societal response.

Center for Security Studies (CSS) / ETH ZURICH, 2007-2014

RESEARCHER / SENIOR RESEARCHER